- The QYOU extends curated online video service for subscription video providers with its first app, targeted at authenticated subscribers using mobile devices
- App demonstrates The QYOU’s capability as a multiscreen media network, supporting platforms with high quality delivery of the best of online video content to their subscribers
- App blends new linear and VOD features, including advanced functionality for skipping forward through live content and powerful search and discovery.
Dublin – November 12, 2015 – The QYOU, the world’s first international 24/7 media network of curated, high-quality internet video, announces the launch of a new mobile app that will allow subscription service providers of all types – PayTV, OTT, SVOD, mobile and more – to deliver The QYOU’s linear and VOD content, selected from the most popular videos online, through an interactive, multiscreen experienceAccording to Ampere Analysis, the top 100 MCNs are generating 42 percent of the total views on YouTube, with these networks notching up 100 billion views per month. MCNs are increasingly the gatekeepers to the world’s best-loved content, making sure that innovative video creations get the recognition they deserve. With Ginsburg’s appointment, The QYOU will be able to increase its content partnerships and guarantee that its viewers have access to the most popular and entertaining short-form material, both on linear TV and VOD.
The app enhances the value of the QYOU’s offering to subscription providers by delivering a premium experience to the millions of mobile video viewers around the world who already embrace short-form content- 60% of people in Europe, America and Latin America watch short videos on their mobile every day. The mobile app provides a single gateway through which users can access high definition, ad-free and curated content from the massive world of online video.
The app, available as an authenticated standalone QYOU-branded app or integrated into an operator’s existing mobile app, reflects the growing demand for a combination of lean-back, lean-forward, personalised and social TV experiences. Using the app, subscription platforms can offer the most compelling curation of commercially appealing short form videos from around the globe as an integrated VOD and linear experience. Subscribers can skip forward and back during ‘live’ linear content, favourite content, and share through social media, as well as search using hashtags, artist and genre to find similar videos and build playlists. The app also takes advantage of a powerful combination of analytics and human curation to deliver better, more personalised in-app recommendations.
Co-Founder and CEO of The QYOU, Scott Ehrlich commented: “In an increasingly connected, TV Everywhere world, premium platforms need tools that will help them create and enhance the subscriber value proposition. Our app delivers this for mobile users by balancing active, passive, and personal viewing modes to create a more customised experience that can be adapted according to a user’s mood, location or inspiration. What sets it apart though is the app’s capability to allow viewers to not only rewind but also skip forward during a linear program so they can move freely around the content as they wish. To the best of our knowledge The QYOU on mobile is the first linear video channel in the world to offer viewers this level of flexibility.”
Ehrlich continued: “This is an exciting milestone for The QYOU as we expand our support for subscription platforms of all kinds; enabling our customers to deliver a multiscreen video experience that celebrates the best of this golden age of short form video.”
The QYOU mobile app leverages Axonista’s interactive TV platform, Ediflo, taking advantage of its expertise in delivering flexible and immersive TV experiences that offer operators and their customers greater control over the way content is consumed.
About The QYOU
The QYOU launched on-air in October 2014, with the world’s first 24/7 channel dedicated to bringing ‘must-see’ made-for-web video to subscription TV screens. Since then The QYOU has expanded to more than 35 countries across three continents, delivering its programming through a multiscreen media network comprising linear channel, video on demand, and mobile.
Working with a deep roster of creator talent and leading MCNs, The QYOU’s programming packages the amazing and inspiring, the viral as well as the undiscovered gems of online video, into a lean-back, premium TV experience. The QYOU’s clients include Pay-TV operators and subscription video service providers around the world – from traditional cable and satellite, to IPTV, OTT, mobile and more.
We’re headquartered in Dublin, Ireland. Connect with us at theqyou.com.