- Lufthansa Systems and The QYOU announce strategic partnership to deliver ‘best of the web’ short form content to the in-flight market.
- Marks expansion of The QYOU into new sectors, building on its TV Everywhere credentials.
- Programming to launch with a well-known low cost European airline this Spring, with more airlines to be announced later in the year.
Dublin – April 5, 2016 – The QYOU, the world’s leading curator of internet video for the TV Everywhere market, has been chosen by aviation technology service provider Lufthansa Systems to supply episodes of its popular shows for in-flight entertainment systems on select European carriers. The programming partnership, which will debut with a well-known low cost airline this Spring, is the first foray into in-flight entertainment for The QYOU, which has built up a viewer base across linear, VOD TV and mobile subscribers.
Passengers will be able to watch episodes of The QYOU’s ‘Q-Prime’ shows on demand, which feature a carefully curated mix of high quality made-for-web videos. The programs will feature videos across a wide range of genres – everything from beautiful animation, to amazing stunts and feats of daring, to emerging indie music stars, the latest viral hits, factual shorts and beyond.
Lufthansa Systems’ wireless IFE solutions – BoardConnect and BoardConnect Portable – will enable passengers to stream content to their own tablets or smartphones during a flight with an app, which they can download before the flight.
Norbert Müller, Senior Vice President BoardConnect at Lufthansa Systems comments: “The rise of internet video has transformed people’s viewing preferences enormously, and driven a strong desire for short form, impactful content. Until now this has been a missing ingredient from in-flight entertainment choices on our IFE platform BoardConnect, but by teaming up with The QYOU we can reflect the kind of content that people are watching in their everyday lives.”
With more than 600 aircraft, the Lufthansa Group is one of the largest airlines in the world. As a result of the partnership, The QYOU expects to expand its offering to other Lufthansa Systems customers over the course of the year.
Scott Ehrlich, CEO and Co-Founder of The QYOU comments: “The video revolution has brought with it a wealth of creativity. The internet is overflowing with short form content which has the power to enthrall and move an audience, and our goal has always been to help people discover these gems with expert curation and programming. For almost two years now we have been bringing short form video to linear and interactive VOD formats, so it can be appreciated by new audiences in new ways. Taking to the skies is the logical next step for us. High quality entertainment has long been integral to the flying experience, and we’re thrilled that Lufthansa Systems will be bringing the best in new, viral content to passengers, packaged by The QYOU.”
About The QYOU
The QYOU is the world’s first entertainment company focused on the curation and programming of short-form video content for the TV Everywhere age. Its Programming-as-a-Service approach delivers linear and on-demand TV channels, playlist-driven mobile apps, custom shows, and influencer marketing support to Pay-TV operators and subscription video service providers worldwide. Sourcing and licensing content from a deep roster of creative talent, brands, MCNs, and platforms, The QYOU is bringing the best of video culture to a television service near you.
Launched in October 2014, The QYOU is now available in more than 35 countries across three continents. We’re headquartered in Dublin, Ireland. Connect with us at theqyou.com or on Twitter @theqyou.