VODAFONE PORTUGAL LAUNCHES THE QYOU ON VODAFONE TV
- Vodafone Portugal airs The QYOU’s linear service as part of its IPTV programming line-up
- The QYOU is available to almost 400,000 subscribers in Portugal
- Further expansion for The QYOU in Europe with first deal in Portugal
Dublin – February 9, 2016 – The QYOU, the world’s first entertainment company focused on the curation and programming of short-form video content for the TV Everywhere age, announces that Vodafone Portugal has launched The QYOU’s linear channel on its IPTV service, Vodafone TV. The service went live on February 1st 2016 and will air to almost 400,000 subscribers across the country. The launch marks The QYOU’s entry into the Portuguese market.
The boom in consumer appetite for online video content is undeniable – in Portugal, more than 40% of consumers watch online video several times a day (Statista). This thirst for web content is causing video service providers and TV operators to rejuvenate their programming line-ups by offering access to high quality made-for-web content such as that curated by The QYOU. By including The QYOU in its offering, Vodafone Portugal is able to increase the attractiveness of its IPTV service with popular short-form, shareable content.
“The world of online video is not just popular amongst Millennials; as a content provider we see a demand for it right across all demographics of our customer base,” said Antonio Margato, Consumer Marketing Director for Vodafone Portugal. “We continually strive to ensure that we are evolving our service offerings in line with the tastes and preferences of today’s consumers and this is why we have chosen to include The QYOU on Vodafone TV. We believe that successful providers must look to the future and start to bring the best of web content to TV subscribers in an easy-to-access format.”
The QYOU’s channel is unique, giving Pay-TV subscribers across the world access to a carefully curated and presented line-up of internet content, which they can watch on their TV sets. These short-form, bite-size videos are highly shareable and respond to consumer desire for a more social approach to TV.
Scott Ehrlich, CEO of The QYOU commented: “Portugal is renowned in the industry for being home to a really vibrant and creative online video community. Vodafone Portugal’s decision to put our channel on their TV platform is a recognition of how deep the fan-base is for this type of content, and we’re thrilled to be part of the innovative service they are delivering to their subscribers.”
About The QYOU
The QYOU is the world’s first entertainment company focused on the curation and programming of short-form video content for the TV Everywhere age. Its Programming-as-a-Service approach delivers linear and on-demand TV channels, playlist-driven mobile apps, custom shows, and influencer marketing support to Pay-TV operators and subscription video service providers worldwide. Sourcing and licensing content from a deep roster of creative talent, brands, MCNs, and platforms, The QYOU is bringing the best of video culture to a television service near you.
Launched in October 2014, The QYOU is now available in more than 35 countries across three continents. We’re headquartered in Dublin, Ireland. Connect with us at theqyou.com or on Twitter @theqyou.
About Vodafone Portugal
Vodafone Portugal is a Global Telecommunications Operator with a convergent service recognised in all segments of the market. With nationwide network coverage, Vodafone has been investing in the expansion of its next generation fibre network, which currently serves over 2.2 million homes and enterprises in Portugal.
With over 5 million customers that entrust their communications needs to it, Vodafone Portugal is a leader in innovation, brand image and customer satisfaction.
Vodafone Portugal is part of the Vodafone Group which, with 461 million mobile customers and 13 million fixed customers, is one of the world’s biggest telecommunications operators.
For more information, visit the website of Vodafone Portugal at www.vodafone.pt.
Contacts
Sally Douglas Natasha Roberton
Platform PR – for The QYOU VP Marketing, The QYOU
+44 (0) 207 486 4900 +353 (87) 792 7166
