This is the first question we ask all of our clients and the answers vary from ‘we need to increase sales’ to ‘we want to be recognised as the category leader’ to ‘I want to sell the company in three years time’ (he did!).
Having a laser sharp focus on strategy helps not only with external communications but usually unearths a raft of strategic questions about branding, pricing, staffing, and partners. At Platform, we’ve never seen our role as simply media relations, but focus on integrated communications strategies for the TV industry: PR to outsourced marcoms, brand strategies, and event management.
Fifteen of our clients exhibited at IBC this year and they each achieved different things: high profiles, thought leadership, quantifiable sales leads, new customers and awards. Our help in formulating, creating, and delivering their message was key for each of them in achieving their goals. For three of our clients; Capablue, Connect TV and Tvinci, our recent work has helped them achieve financial success in terms of M&S and investment.
As TV becomes a more immersive, personalized and social experience there are increased demands on technology vendors and service providers to stand out from the crowd with clear messaging and positioning that communicates differentiation and value to your customers.
We’ve been specialising in the digital TV and mobile entertainment for over 15 years and have worked with some of the most innovative and industry shaping companies around. Our work covers a broad mix of pure play media/analyst relations; messaging and content creation; research driven thought leadership, and direct customer communications. We are also experts at creating tailored programmes to help start-ups become acquirable and investable.
Whatever success looks like for you in 2013, we’d love to be part of making it happen – reply to me email@example.com and let’s start talking.