‘The Power of Trust in Driving AV Technology Sales’ report reveals what matters most to major buyers of AV technology.
Independent research commissioned by Platform found that nearly three-quarters (71%) of decision-makers will increase technology investment in the next year and will keep spending more over the next five years (63%). While spending levels are set to rise, nine out of ten (89%) senior buyers will only deal with AV technology vendors that are trusted in the industry.
The research reveals what it takes to drive trust in the AV industry and provides actionable insights that will help AV technology companies create strategic marketing communications plans.
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