ZIGGO SPORT ENLISTS THE QYOU FOR CUSTOM-BUILT EPISODES OF SHORT FORM CONTENT
● Ziggo, the Netherlands’ largest cable operator, partners with The QYOU to bring custom-designed half-hour sports shows to subscribers of Ziggo Sport
● Becomes The QYOU’s first TV customer to deploy bespoke programming on a specific genre
● Brings added variety to Ziggo Sport’s core football programming with a new format showcasing digital-first content
Dublin – January 19, 2016 – The QYOU, the world’s leading curator of internet video for subscription TV services, today announces a milestone partnership with Ziggo, the Netherlands’ largest cable operator, to deliver 225 episodes of varied short-form sports videos over two years. The custom-designed ‘Q-Sport’ shows will be purpose built for the newly launched Ziggo Sport channel and will feature an expertly-curated mix of videos showcasing sports talent across surfing, football, BMX and motorcross racing, skiing, skateboarding, basketball, parkour and more.
This is The QYOU’s first commercial rollout of bespoke programming for a TV operator. By investing in purpose-built programmes of internet-first content curated by The QYOU, Ziggo enhances its new 24/7 Ziggo Sport channel for digital TV subscribers and brings an even more compelling line-up to consumers. The service leverages The QYOU’s unique curation expertise, driven through proprietary technology systems combined with production and editorial teams with deep ties to the internet video community.
Will Moerer, General Manager of Ziggo Sport commented: “We know how popular sports content is, and are committed to making our dedicated channel entirely unique, filled with unique content. We’ve seen that new diverse formats are contributing to renewed enthusiasm for sports content, and our deal with The QYOU allows us to bring our subscribers access to premium content ranging from big league games to amazing footage of incredible sporting skill that is rarely seen on TV.”
The Q-Sport episodes will be available in linear and catch-up format and will start airing on the new Ziggo Sport channel in January. The channel was launched in November this year and is available to all digital TV subscribers at no extra cost.
Co-Founder and CEO of QYOU Ltd, Scott Ehrlich commented: “Sport has been the cornerstone of the Pay-TV industry for many years, so its no surprise that the internet has given fans a new way discover and experience sporting moments from all sorts of different pursuits – including those you normally wouldn’t find on television. As tastes have changed, today’s viewers want to see a much broader range of sporting activities in addition to premier and major league sports. It’s extremely exciting that Ziggo has recognised that these different formats offer new ways to capture viewer interest, and have decided to choose QYOU’s programming to strengthen its brand new sports channel.”
About The QYOU
The QYOU is the world’s first entertainment company focused on the curation and programming of short-form video content for the TV Everywhere age. Its Programming-as-a-Service approach delivers linear and on-demand TV channels, playlist-driven mobile apps, custom shows, and influencer marketing support to Pay-TV operators and subscription video service providers worldwide. Sourcing and licensing content from a deep roster of creative talent, brands, MCNs, and platforms, The QYOU is bringing the best of video culture to a television service near you.
Launched in October 2014, The QYOU is now available in more than 35 countries across three continents. We’re headquartered in Dublin, Ireland. Connect with us at theqyou.com or on Twitter @theqyou.
Contacts
Sally Douglas Natasha Roberton
Platform PR – for The QYOU VP Marketing, The QYOU
+44 (0) 207 486 4900 +353 (87) 792 7166
