London, 14th September 2017 – Blend Media, a world leader in next generation immersive video and virtual reality (VR), has appointed media and entertainment specialist Platform Communications as its global agency partner.
Blend Media is accelerating the commercial use of next generation content. It has a global network of expert creators, an extensive film library and cutting-edge technology. The company counts Google, Greenpeace, Intel, LADBible, McCann and Volvo among its customers and is a Facebook partner. Platform Communications will deliver a campaign including international media relations, events support and thought-leadership.
The appointment follows a competitive pitch process. The team will be led by Director David Lawrence.
Rachel Dennis, Head of Marketing & Content at Blend Media said, “We needed an agency to help us raise our profile in a way that directly supports our growth. Platform Communications really stood out because of the team’s deep understanding of our business and experience promoting new digital experiences to influencers, creators, brands and marketing audiences.”
Gay Bell, Chief Executive of Platform Communications, said, “Blend Media is playing a huge role making immersive content and VR a reality, helping to bring amazing new experiences to audiences around the world. It’s fantastic to partner with them as we continue to expand the range of media and entertainment businesses we work with.”
About Blend Media
Blend Media is a tech platform that simplifies the creation and publishing of 360 ̊ video projects for global brands, agencies and publishers.
Blend helps its customers (including Google, Intel, Orange Mobile, McCann, Chick-Fil-A, LADBible, Greenpeace and Volvo) engage audiences cost-effectively through access to premium 360 ̊ video/VR footage; the largest global network of expert immersive content creators; and Blend’s proprietary 360 ̊ video/VR digital marketing products. It also runs the largest 360 ̊ videos page on Facebook globally: Facebook.com/360vidz
Blend was founded by digital media entrepreneur, Damian Collier, who previously founded Viral Spiral (acquired in 2014) working with global brands on social platforms to grow audience, engage consumers & build loyalty.
Damian was responsible for the management of the most viewed viral video of all time (“Charlie Bit My Finger”) – almost 1BN views and counting.
About Platform Communications
Platform is the media and entertainment technology communications expert. We design and execute global communications programmes, using a blend of industry expertise and audience insight to engage consumer, trade and business audiences. As award-winning specialists, we use our deep understanding of the cross over between media, entertainment and technology to fuel strategic consultancy, message building and thought leadership activities across a range of communication channels.
Our knowledge is the result of 25 years’ working as communications professionals and content creators in TV, music, games, consumer electronics and beyond.
For further information please contact:
+44 207 486 4900