Leads are the fundamental fuel for growth. Could your lead generation activity be doing more to help you achieve your business goals?

Lead generation can sometimes feel like a numbers game, throwing content out and filling a sales tool with contacts. Do enough of this and something may stick. Done well, though, driving leads can be far more strategic and impactful.

B2B tech sales thrive on being able to create good interactions and trusted relationships. Marketing isn’t just about visibility; it’s about creating opportunities for meaningful conversations with the right people. Impactful, relevant, targeted content will drive quality leads. Great content will also help to keep those conversations going throughout the sales process. 

At Platform, we have a tried and tested 5-step process to support lead generation:

• Defining objectives
• Knowing your audience
• Creating the conversation 
• Boosting visibility
• Tracking and learning

Our “5 Steps to Lead Generation in Tech” guide is available to download here.

Please drop me a line at david.lawrence@platformcomms.com if you’d like to know more. I’d love to chat about your sales objectives and target markets.