Platform Communications - Reports

Platform statement on the cancellation of NAB Show 2021

We were all sad to hear today’s news that NAB Show 2021 has been cancelled due to the COVID-19 pandemic and the surge of the Delta variant.

The event is one of the highlights of our show calendar. We are proud to have represented some of the most talked-about media and technology companies at the show for the last 20 years. We’ll miss catching up with lots of friends and enjoying the odd margarita or two. We’re already looking forward to being back in Vegas again in April 2022.

NAB Show has always been a huge source of sales leads for exhibitors. As those companies look to their end of year sales targets, they will be continuing to rely on their marketing communications to deliver lead generation. Effective communications will consistently create new sales conversations and provide powerful content to help sales teams close deals.

We created a simple 5 step guide to lead generation in tech, designed to help anyone plan a practical approach. You can download it here, and we would be happy to chat if you’d like some advice: