London, 13 June 2019 – The Switch, a global platform for the creation and distribution of live video, has appointed Platform Communications as its global PR agency to develop its market presence and drive growth in the Broadcast Media, eSports and enterprise markets.

The Switch provides a scalable broadcast production and transmission platform that puts control exactly where the customer needs it: in their facilities, at The Switch or both.  The Switch connects over 800 of the world’s largest content producers and distributors to each other and to professional sports and event venues; providing a unique meet-me point to seamlessly connect media outlets, streaming platforms and web services.

Platform Communications will support The Switch with strategic communications, media and analyst relations, content creation, brand positioning, and events. The team will be led by Platform’s CEO Gay Bell.

Eric Cooney, CEO, The Switch said: “I have had the pleasure of working with Gay and the team at Platform over the course of 20 years at companies such as TANDBERG Television, Ericsson, Snell Advanced Media (SAM) and Grass Valley. Their understanding of the media and entertainment market is second to none, and their longstanding industry relationships mean they make meaningful connections for clients. I am looking forward to working with the team as we begin to accelerate our growth in North America and across international markets.”

Gay Bell, CEO at Platform Communications, said: “Having clients and individuals come back to us as they move through their career is a testament to the results we achieve, but also the trust we have created in the media and entertainment industry.  On a personal level, I am delighted to be working with Eric Cooney and his team at The Switch as we prepare to take the company to the next level.”