London – 22 February 2018 – Platform Communications, the media and entertainment technology specialists, has been appointed as the global communications agency for Friend MTS, which has pioneered content and revenue protection services for TV platforms, channel operators and rights holders. The win builds on Platform’s extensive experience of the content protection market, which spans over 20 years and has seen the company drive PR and thought leadership campaigns.
Platform will deliver worldwide communications for Friend MTS, encompassing media and analyst relations, event support, and thought leadership. The immediate focus is to support the upcoming NAB Show in Las Vegas in April 2018. The Platform team will be led by board director David Bramley.
Jonathan Friend, CEO at Friend MTS said: “We’re delighted to work with a partner that has extensive knowledge of video piracy and the content protection industry.”
Friend MTS’ security services are designed for broadcast and OTT applications, and include global channel monitoring coupled with fingerprint-based automatic content recognition, and watermarking for advanced subscriber identification.
The end-to-end security services connect tightly with subscriber management and social media platforms to enable illegal video streams to be deactivated within seconds. Friend MTS services are highly automated and customizable, and are ideally suited to protecting everything from live premium sports to non-live entertainment content.
Gay Bell, Chief Executive of Platform Communications added: “We are thrilled to be able to support Friend MTS in its goal of defending the media industry against the very real threat of content piracy. We have over 20 years of experience working for leaders in content security and look forward to playing a role in the future success of Friend MTS.”