Platform Communications Views

What media & analysts want from technology companies in the “new normal”

Last week, IBC joined a list of major event cancellations that already included Mobile World Congress, NAB Show, SXSW and E3. Events and conferences act as the drumbeat of the technology industry’s calendar. Without them, carefully laid plans for every aspect of marketing are having to be continually re-assessed. 

In anticipation of an ongoing need to leverage on-line/virtual events, Platform asked leading journalists and analysts for their views on how technology companies have dealt with communications during the pandemic and what they want more/less of in future. The “New World of Tech Communications” report is designed to help marketing and communications leaders plan their next steps – the free report is available for download here.

The research identifies: 

  •     How well technology companies have dealt with communications during the pandemic
  •     Trends in the volume and perceived quality of news
  •     If leading influencers are getting the content they want
  •     How virtual events can better serve the needs of media and analysts 

Our report includes our Top 5 recommendations for successful communications. We’d welcome the opportunity to discuss the findings in more detail. Please drop us a line at or

We hope you enjoy reading it.


Best regards,

Gay Bell and David Lawrence