The world of adtech has seen significant disruption over the last several years and, despite huge advances in technology, long-standing concerns around measurement, transparency and attribution remain.
With many commentators are predicting a rocky road ahead for the advertising industry and a tightening of ad budgets, it is more important than ever for vendors to communicate well in order to succeed.
Platform talked to some of the most influential media, analyst and vendor players in the industry to understand the biggest communications challenges that adtech companies face today, which include:
- Creating meaningful differentiators
- Presenting complex products in the simplest way
- How to become a recognised and trusted voice
- Addressing common misconceptions and getting your key messages across
The results are captured in the new report, “How to Stand Out from the Adtech Crowd,” which is available to download for free here.
We hope you enjoy reading it.
Paul Davies and David Lawrence